Pitti Immagine Uomo is back this summer with lots of fresh colours to tease your eyes. Taking on the theme of Pitti Optical Power (P.O.P.), this year’s fashion trade event plays with the idea of virtual and reality, giving us fascinating and unique perspectives on fashion.
With the vibrant patterns that inspired P.O.P., we delved into the origins of our 3 favourite patterns, styled immaculately by a Pitti "peacock". Our bags and wallets inter-play with these prints to produce a colourful visual spectacle.
Houndstooth Origins: Given the name due to the protruding jagged tooth-like blocks, the houndstooth pattern originates from Scotland. Often mistaken for his sister pattern, checks, the houndstooth pattern is as versatile. It can look like a solid colour when used as a micro-pattern and seen from afar. To create a statement, the houndstooth can be used is a large pattern with its bold contrast. It is now a staple fabric used for blazers, ties and even shoes.
If you have not noticed, our Book I: The Hare & The Flying Tortoise Bags are lined with a fine cotton blend houndstooth, providing a visual dynamism each time you reach for your items, while also making it effortless to spot each one of them.
Camouflage Origins: Although it started in the green fields of war, the camouflage print is now being used as a fashion statement in a concrete jungle. The pattern exploded in the 1980s after Vogue featured an article styling camouflage prints and tactical military gear. Now, in the otherwise cool tones of the city, camouflage prints help individuals stand out.
Inspired by the camo prints of the U.S Armed Forces in the 1980s to the early 2000s, our collection of camo bags speak of a stylish ruggedness with a vintage classic appeal.
Herringbone Origins: Another animal in the name, the alternating diagonal weave of the herringbone fabric resembles the skeleton of a herring fish. The herringbone pattern can be easily seen as a regular twill weave from afar. However, it can create a distinct visual when used in a variety of colours and textures. First used to create roads in Rome, the herringbone pattern is not only stylish and suave, it also creates a sturdy material.
Used as the lining for our Book III: The 4th Musketeer bags and wallets, herringbone greets you like a glorious sunny morning each time you open them. We take our lining very seriously because inner beauty matters as much as, if not more then outer beauty.