2025 was the kind of year that reminded us why we became designers in the first place, why we founded Gnome & Bow 13 years ago. It was not just to create effortlessly beautiful leather bags and wallets, but to be part of people’s everyday stories through a lens of polished meets playful.
Here's how it went.
Designing More Than Leather Goods
At Gnome & Bow, we’ve always believed that a bag is never just a bag.
It’s what you carry into a meeting you’ve prepared weeks for.
It’s what sits beside you during late nights and early mornings.
It’s what helps you feel a little more put together, even when the day feels chaotic, while showcasing your personality, your true self.
In 2025, that belief guided every design decision we made — from the weight of the leather, the way a wallet sits in your hand to the surprising details that make it uniquely you.
Dryna Backpack Sold Out Thrice
One of the highlights of 2025 was seeing the Dryna Backpack sell out three times.
Each sell-out represented more than popularity — it reflected trust in our design. The Dryna is lightweight, structured enough to carry essentials with ease, and designed to quietly support busy days without compromising style. It embodies the calm exterior and playful inner world we strive for in every bag, giving our customers confidence and freedom as they move through work and life.
10,000 Bifold Wallets That Carry Stories
This year, we also celebrated a milestone: 10,000 bifold wallets found their way into our customers’ hands.
Each wallet is designed to be slim, practical, and tactile, fitting seamlessly into everyday routines. Beyond utility, our wallets reflect our core philosophy: small, intentional details that allow personality to shine quietly — a reminder that even in structured systems, individuality matters.
Crazy Campaign Shoots
Not everything we do is quiet — and we love that too.
In 2025, we let our creativity loose. We played hard, worked hard, and explored new ways to express the personality behind the brand. From concept development to styling and production, our campaign shoots became a space where structure met spontaneity.
From spontaneous street interviews for the Dryna Backpack, a full-on red edit shoot for our Athos Small Backpack and wallets, to a quirky shoot for our Christmas Gift Guide for your intolerable colleagues, these moments of creative freedom are just as important as the details inside our bag, wallets and accessories. They reflect who we are as a brand: thoughtful and intentional, but never rigid. Professional, yet unapologetically playful.
Our campaigns allow us to show the inner world of Gnome & Bow — the energy, humour, and personality that live beneath the calm exterior. They remind us that design should feel alive, expressive, and human.
In 2025, we relaunched the Dryna Backpack in Black with Silver hardware.
This iteration wasn’t about reinventing the wheel. It was about refinement — listening to feedback and making subtle improvements that elevate the design while preserving the balance of minimalism and playful personality. It’s an example of how we stay true to our values: polished, effortless, and thoughtful design that works in real life.
A Space to Connect
This year, we moved into a new showroom — a space designed to reflect our philosophy of calm, functional elegance.
It’s a place where people can experience our bags and wallets in person, understand the thought behind every pocket and fold, and engage with our story firsthand. It represents our commitment to connection, transparency, and craftsmanship, giving customers a tangible way to explore the duality of our designs.
In Your Everyday
From meetings to after-hours plans, you brought Gnome & Bow along — and that means everything to us.
We design our bags to move seamlessly through the rhythm of real life. A calm, polished exterior that fits into professional spaces, paired with thoughtful interiors that adapt as the day unfolds.
Seeing our bags carried into boardrooms, cafés, commutes, and dinners reminds us why we prioritise versatility and ease. We spotted our Athos Medium Backpack in wild safaris of Mauritius, Dryna Handbag in Hong Kong Disneyland and Athos Small Backpack in the cobbled streets of Milan. What never fails to thrill us is the number of countries our Passport Wallets & Holders have traveled.
Lightweight construction means less to think about. Intuitive layouts mean smoother days. And subtle, playful details offer moments of delight — even in the middle of a structured schedule.
Our goal has always been to design carry solutions that don’t ask you to choose between work and life. When our bags move with you from morning meetings to evening plans, we know we’ve done our job.
Thank You for Carrying Us Forward
Every bag, every wallet, every visit, and every note from our customers shaped our journey this year.
We are grateful for the people who carried Gnome & Bow through 2025 — not just our products, but the values, craftsmanship, and intentional design behind them.
As we move into 2026, we remain committed to creating carry solutions that are lightweight, polished, and personal, ready to support the next chapter of our customers’ stories.
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